How Movies Establish Fans and What Marketers Can Learn From It

The term "fan" is a term that, although not difficult to define, does hold a degree of ambiguity. According to the OED, a fan is a "keen and regular spectator", which in the film industry could perhaps be measured by total box office, DVD release profits, or even figures such as views of interviews on YouTube, or number of tweets about the premier. For a brand, this type of loyalty is now being called a Lovemark. It often transcends reason and rationality, one has only to think about avid Starbucks's fans who are outraged when taken away from their daily latte despite quality coffee from other venues. So, I've decided to pinpoint the stages of development from someone who merely lives in the same world as a movie to a fan, and how we can analyze these stages to make better marketing decisions.

STAGE 1: THE STAGE OF THE BLANK MIND

One of the key factors of becoming a fan in the entertainment industry is to have no prior knowledge of the movie.

How to Improve Your Net Promoter Score

Net Promoter is used to gauge your company's performance by determining the level of satisfaction customers have with your company. This is achieved by simply asking customers how likely they are to recommend your company to a friend or colleague, using a scale of 0 to 10. By asking this question, you get a very clear understanding of what percentage of your customers are loyal.

Every customer who provides a 9 or 10 ranking is classified as a promoter. Promoters are loyal customers who keep buying and refer others without hesitation. Customers who provide a 7 or 8 ranking are classified as passive. Passives are satisfied but indifferent customers who are in danger of moving their business elsewhere. Customers who provide a ranking of 6 or below are classified as detractors. Detractors are unhappy customers who are unlikely to do further business with your company and may use word-of-mouth to let others know of their bad experience.

Why a Business Card Is Still Relevant in a Digital World

Everywhere you look, experts are saying that businesses have to focus on a web presence. Websites, social media profiles and search engine optimization have become industry buzzwords. Traditional networking methods may not seem relevant in the face of all this, but having a good business card is still just as important as it's always been.

Recognizable Format

Everyone recognizes a business card. The size and shape of this simple networking tool is standard for every business, and people of all ages are familiar with the format. This is important to keep in mind, especially if your company's products and services appeal to a varied customer base. You may be able to entice young consumers to check out your mobile site or Facebook page, but other potential customers might not be so tech-savvy. Having a business card lets you instantly connect with interested parties of any age, regardless of how familiar they are with the latest technology.