Be It For B2C Or B2B Leads, Be Careful About Having Too Many Campaigns!

It's simple logic really. Work is good and it's through it you gain prosperity. However, there's always too much of a good thing. Work is no exception. In the case of campaign management, having too many campaigns to work with may not always be a good thing.

Some might tell you to set your limits. That's good advice. However, you'll have other people telling you the complete opposite. They have a point to. You shouldn't push your business too hard. However, neither should you stay too long in your comfort zone. It's all about balance.

In case this is still all obscure, go back to how this applies to what your business does. You can say that your business is between having too many campaigns to work with and not limiting yourself to a certain number. How is a balance struck here? Where do you draw the line that defines too many campaigns and how hard do you have to cling on to it?

Goody Bag Marketing Giveaway With A Goal: 7 Steps to Creating a Compelling Call to Action

It's that time of the year again, when people call me because they are sponsoring an event and need some stuff to give away. We then make our recommendations, taking into consideration their budget and their usually tight time frame. But, the first thing we do is to ask: what is the goal of your program? What do you really want to do?

Many times the answer to that question is that there isn't time, or that the sponsorship money exhausted the budget. What it usually boils down to is that they just think they need to have something in the bag to participate and get their name out there.

Giving stuff away without a promotion or call to action is like whistling in the wind. If your freebie is going to be sitting at the bottom of the bag, how will it stand out? Is there a compelling enough call to action? Is the product driving traffic to your website? Is it generating a lead? If not, your giveaway is not using your tight budget to its best advantage.