Goody Bag Marketing Giveaway With A Goal: 7 Steps to Creating a Compelling Call to Action

It's that time of the year again, when people call me because they are sponsoring an event and need some stuff to give away. We then make our recommendations, taking into consideration their budget and their usually tight time frame. But, the first thing we do is to ask: what is the goal of your program? What do you really want to do?

Many times the answer to that question is that there isn't time, or that the sponsorship money exhausted the budget. What it usually boils down to is that they just think they need to have something in the bag to participate and get their name out there.

Giving stuff away without a promotion or call to action is like whistling in the wind. If your freebie is going to be sitting at the bottom of the bag, how will it stand out? Is there a compelling enough call to action? Is the product driving traffic to your website? Is it generating a lead? If not, your giveaway is not using your tight budget to its best advantage.

Obtaining Telemarketing Services: Having In-House or Outsourced Services?

Even with the cost-effective outsourced services available in the world today, such as telemarketing, many still choose to have in-house telemarketing services rather than to entrust it to a third party provider. However, for small and medium firms that have only recently just started and do not possess the needed resources to have in-house services, the only choice would be to go for outsourced telemarketing services. Both forms may have their pros and cons, however, in-house telemarketing services are just a bit more disadvantageous that going with outsourcing. If you are planning to have telemarketing done for you soon, then you would do well to know which type to get: outsourced or in-house services.

As said above, both sides have their positives and negatives but as also mentioned, in-house services may just be a little more of a hassle to handle unlike with outsourced services. Hopefully, this article won't discourage you from picking in-house but rather just give you a view of what you would be getting into.