Marketing Ideas for Small Business - What Farm Animals Can Teach You About Marketing

Never mind bats in the belfry -- we've got avians in the air-vent.

It seems the external shutters have been broken at some point, and the sneaky starling has made a nest in there.

That's cool. It's rather neat, actually. Kinda brings the tally up -- we've got a hare in the field behind us (with four leverets), a fox who comes wandering by from time to time, and, of course, umpteen bullocks behind and to either side.

But here are a few funny things.

First, Mother Starling. Every time one of us leaves the house or walks towards the house from the gym or the other outbuildings, she rushes out of the nest and flies away from it... but not too fast.

Because she's obviously wanting us to follow her away from her babes. And the daft thing never learns. She never seems to get used to the idea we're no threat. She's just repeating the same old pattern of behaviour and is unable to break out of it.

And the bullocks?

Well... the other day as I left on my cycle ride, they were gathered by the fence running along the lane.

A couple of them saw me coming and gazed uncomprehendingly as bullocks are wont to do.

But most of them were head-down munching away.

And when I shook, rattled and rolled past them?

It startled them into charging away across the field.

Nothing particularly interesting there, right?


But what IS interesting... the ones who'd already seen me charged away, too. They, like the bird, it seems, are bound by their own programming.

But before you giggle too much and congratulate yourself on your superiority, just ask yourself how many behaviour patterns you're repeating for no good reason, and how many herds are you following just because everyone else is?

The guy who prints my newsletters told me yesterday he's had his best month for FOUR years. My guess is it's partly to do with putting his prices up -- in the middle of a Double Dip recession - after I told him that was the quickest and easiest way to increase his cashflow (and didn't anyone ever tell you increasing your prices is a genuine marketing strategy, because it sends a very clear message to your market?).

No dumbass herd-following there, Thank Glub.

And as with the clients I spoke to last week, it's no One Big Thing he can put his pinkie on, but whatever it is... it really IS.

I reckon... every month you're NOT following your own direction and instead are following all the other business owners out there... you're probably losing money. And that's not a claim I make lightly.

Earl Nightingale once said, "If you're in a situation and you don't have any clear way forward and want for clear advice, look around and see what everyone else is doing and do the opposite"

Sound advice.

So give it a whirl, and prove it to yourself.

I dare you.

Look... marketing success really does not have to be a struggle.

But it can be, if you don't know the easy way to do it. Jon McCulloch is perhaps Europe's top direct response marketing expert (and he's definitely the most irreverent and Non-PC one you'll ever meet).

So if you're feeling brave and you're not easily offended, then feel free to help yourself to his regular marketing tips by email, and a whole heap of free marketing goodies besides.

Article Source: Jon Mcculloch

1 comment:

  1. Wow what a interesting read, thank you for sharing it with us. Never thought farm animals could teach us about marketing until I read your article. I came across your blog while I was online looking for a way to acquire a new movers mailing list so I can make sure I'm marketing to new clients in the area. I'm happy I did because you have a lot of useful information in your blog. Thank you again for sharing!