Why a Business Card Is Still Relevant in a Digital World

Everywhere you look, experts are saying that businesses have to focus on a web presence. Websites, social media profiles and search engine optimization have become industry buzzwords. Traditional networking methods may not seem relevant in the face of all this, but having a good business card is still just as important as it's always been.

Recognizable Format

Everyone recognizes a business card. The size and shape of this simple networking tool is standard for every business, and people of all ages are familiar with the format. This is important to keep in mind, especially if your company's products and services appeal to a varied customer base. You may be able to entice young consumers to check out your mobile site or Facebook page, but other potential customers might not be so tech-savvy. Having a business card lets you instantly connect with interested parties of any age, regardless of how familiar they are with the latest technology.

Quick Reference

A good business card puts all of your company's information in one place. The physical address of your office or store, land line and cell phone numbers, your e-mail address, social media profile links and more can all be included on one simple paper rectangle. Customers can see all of this information at a glance without having to touch their computers or Smartphones.

Fast Networking

Even if you have the most amazing, user-friendly website ever designed, it won't get you anywhere at a business meeting or trade show. You can't hand a digital page to potential customers. But business cards can be exchanged in a matter of seconds and referred back to just as quickly. Your card also makes a statement about your business. A concise, well-designed card tells potential customers that you care about details and organization, two important points which can put you ahead of the competition.

Doorway to Digital

Since the Internet isn't about to go away, you do want to have a digital presence. You can use your business card as a doorway to whatever Internet-based setup works best for your business. Including your website address and social media information on your business card gives people instant access to every aspect of your company's web presence. Interested customers can go to your website for an in-depth look at your products and services, while existing customers can "Like" you on Facebook or follow you on Twitter for up-to-date developments and real-time interactions.

Though many traditional business transaction and marketing methods have gone digital, it's still important to have a physical business card. A well-designed card gives you a quick way to connect with customers and clients while leaving a lasting impression that will make them want to come to you when they need your products or services.


Article Source: Jack Haymaker